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Capilano University Marketing Association will be hosting their annual Winter Social on November 3rd. The intention is to celebrate the marketing opportunities created by the unique demographics of Canada’s west coast. Speakers from top Vancouver-based companies include Lululemon, Arc’teryx, Telus and Donnelly Group will deliver speeches on their success stories. Dress code is business formal Click here to buy your ticket

Come out to the Digital Marketing Workshop on Tuesday October 4th at LB CSU Lounge at 6PM. Learn about coding, design and social media. $5 entry Make sure to bring your laptop! Click here to RSVP!

You’re invited to the Charity Dodgeball Tournament. Come out to the gym at the Sportsplex at Capilano University on Thursday October 6th from 1130AM to 130PM. Please bring your workout attire along with workout shoes. Only $5 per person or $25 per team (5 players per team) please bring cash at the door. For more information please click here

Join us for a FREE workshop and learn how to network from the best. Speakers will be the following: Joe Warawa (CAPUMA alumni), Maja Horgas (Career Services Advisor), Joanna Cook (CSB Instructor) Monday October 3rd 11:30AM at LB 322 Why should you come out? Because properly networking could land you your dream job! Click here to RSVP

CAPUMA is excited to announce our marketing week from October 3rd to 7th. We are hosting three awesome events: Networking 101: Networking Basics Monday October 3rd from 1130AM to 1PM in LB 322 Free event This event will teach students how to network and build those skills DIG IT ALL: Marketing Workshop October 4th from 6PM to 8PM in LB CSU Lounge $5 fee please bring cash at the door This event will teach students a crash course about design, social media and coding Charity Dodgeball Tournament October 6th from 1130AM to 230PM in the Gym Sportsplex $5 fee per person or $25 per team (5 players per team) please bring cash at the door This event will be a fun active event where students can play dodgeball while we fund raise for a local charity called Athletics 4 Kids. Stay tuned on how to RSVP for each event on our Facebook page Look forward to seeing you all there!

Each year CAPUMA and the CCCA send students to compete in the AMA case competition which takes place in New Orleans USA! What is a case competition? A case competition is where students are presented with a real business problem, in this case a marketing problem, from a host company. Students are then asked to create their own solution to the problem and present those ideas to a panel of judges! This year eBay is hosting the competition and if selected as one of the top 10 teams you will present to eBay’s upper level management themselves! If you are interested you click here to sign up First you will go through an internal competition held on campus to help select a top level team! This internal competition will simulate the real thing in New Orleans and test your skills and abilities. If you are part of the winning team you: Can have this offered as a self directed study The school helps pay for your way to New Orleans Attend the Vision Conference Showcase your skills to professionals Network with students and marketing industry Great resume builder Important dates: ***Registration Deadline: September 20th, 2016 at 5pm*** September 22nd, 2016 at 11:30am – 12:50pm CE 224: Case Bootcamp Case release Form teams (if individually registered) Assessment guidelines handed out September 26th, 2016 @ 6pm – Individual written submission due, upload to moodle September 30th, 2016 at 2:30pm: Internal team case upload to moodle (PPT, peer evaluation) September 30th, 2016 at 3:30pm – 5:30pm CE 148 – Internal Case Presentations October 4th, 2016 by 5pm: Invitations sent to up to 8 students

Digital media is changing the way we do business. The Capilano University Marketing Association is holding its third annual Super Digital Social in order to help students leverage these exciting changes in order to enhance their future business careers. The Super Digital Social hopes to unite over 80 attendees, including students and digital marketing professionals at this superhero inspired networking event. The event aims to encourage university students from across the Vancouver area to explore careers and develop relationships within the digital marketing community. Aside from being an ideal opportunity to network with industry experts and other students, the Super Digital Social will feature three specially selected keynote speakers in the industry to outline the benefits of working in digital marketing and the critical skills needed to succeed. The night will include appetizers, a photo booth, a cash bar, and an opportunity to win gift cards and prizes. The event will take place at the North Vancouver Holiday Inn at 700 Old Lillooet Road from 6:30 to 9:30 on Thursday, November 5th. Tickets are available online at Eventbrite with additional event info on our Facebook Page.

Hey everyone! Suit Up: A Red Carpet Event will be a Capilano University School of Business student faculty networking event in the CSU Member’s Centre (LB195). This event will take place on Thursday, November 19th 2015 from 5:30pm-7:30pm. Get your early bird tickets here for only $10: http://bit.ly/1ZFalQR For more details, check out the event page: http://on.fb.me/1VKlA5u.

Capilano University marketing instructor Andrea Eby has been selected as one of eight judges to deliberate the winners of the BCAMA's Marketing Excellence Awards. The winners of the awards will be announced at the 45th Annual Marketer of the Year Gala at the Westin Bayshore on October 21st, 2015. Other professional judges selected to sit on the panel include Lori Janson, past President, Professional Chapters Council, AMA; Ashley Brookes, Director, Brand and Social, Hootsuite; David Nichols, Founder and Executive VP, Inventa; Matt O'Grady, Editor-in-chief, Canada Wide Media, BC Business; Darrell Hadden, President, Graphically Speaking; Stephen Bailey, Chief Marketing Officer, Fluevog Shoes; and Steve Mossop, President, Insights West. West. “I am so honored to be selected among this distinguished group of Marketers,” says Andrea. CAPUMA is proud to call Andrea one of our primary faculty advisors, is grateful for her mentorship and expertise in continuing to help brand the association, and maintaining collegiate chapter status. CAPUMA is also delighted to have Andrea take the lead in coaching a Capilano University case team in preparation for the AMA Collegiate Case Competition sponsored by Hershey in March 2016. Andrea adds, “There have been many great milestones for Marketers at Capilano University, that ultimately enhance the student experience and help build industry ready skills.” On behalf of CAPUMA, "Congratulations, Andrea!" Thank you for everything you have done to support the team. We can't wait to see you at the gala on October 21st.

Help send our team to the International Collegiate Conference by partaking in our Marketing Week festivities running from October 5- 9th on the Capilano University Campus! All event proceeds will support sending our team to the International Collegiate Conference in New Orleans in the Spring of 2016. The invitation goes out to prospective members, department and school faculty, local business leaders, advisors, career placement officers, and students of ALL departments in order to see what CAPUMA is all about and to celebrate all things marketing! Check out a description of our events throughout the week and confirm your attendance here. The purpose of Marketing Week is for all students to have an opportunity to learn about the benefits of the marketing industry, as well as connect, and network with industry professionals and other students across a variety of fields. The outcomes of our events throughout the week will be documented and submitted to the AMA to compete in the Outstanding Marketing Week Competition on November 11th, 2015. Help us WIN IT by coming out to support!

This year, CAPUMA, Capilano School of Business (CSB), and Capilano Case Association (CCA) are sponsoring a select group of Capilano University students to compete in the annual AMA (American Marketing Association) case competition hosted in New Orleans. This year the case competition’s title sponsor is the Hershey’s Company, and focuses on Hershey’s new product called the Ice Breakers Cool Blasts Chews. This year case teams have been asked to create a comprehensive marketing campaign for this product in its second year of production, submitting a written case report and, if selected in the top 10 case teams, will present their findings at the Collegiate Chapter Conference in New Orleans on March 2016. In preparation for this internationally recognized event, CAPUMA, the CCA, and the CSB are hosting an internal case competition, where Capilano students will compete against one another on different cases relating to the Hershey’s case. This will act as part of the research phase for the AMA case and will also act as the selection process in building a team for the large scale AMA Case. The students who are invited to be on the AMA case team (4 members) will have their airfare and accommodation PAID for by the university to attend the New Orleans Collegiate Chapter Conference in March 2015. Attendance at the Collegiate Chapter Conference will happen whether or not the team’s written submission is selected as one of the top 10! These AMA case participants can also put all this hard work to good use by getting a self-directed study credit in either BADM 206, 306, or 406. Key dates / information Internal case teams – sign up individually OR with a team, if you do not have a team we will help you create one! (2 – 4 members per team) September 22nd @ 6pm – Application deadline September 23rd – Internal case release September 24th @ 11:30am – 1:00pm CE 224 – Case Bootcamp Session #1 Asking questions about the case Formation of teams *Hosted by Andrea Eby October 1st @ 11:30am – 1:00pm CE 224 – Case Bootcamp Session #2 Presentation skills Final questions *Hosted by Andrea Eby October 2nd @ 3pm – 5pm CE 148 – Internal case presentations October 5th – AMA case team invitations sent November 17th @ 5pm – Written case due to Andrea December 9th – Written case sent to the AMA January 29th, 2016 – Top 10 finalists selected March 17th– 21st, 2016 – Collegiate Chapter Conference / AMA case presentations Don’t miss this amazing opportunity! Sign-up here before September 22nd @ 6pm.

Creating Connections is a networking event organized by Capilano University School of Business. It brings together students, alumni, and key members of the industry. Director / DP / Editor: Gilberto Martinez Original Music: Ivan Barbou