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This year’s case team follows up where last year’s team left off by qualifying for the top 10 in the Annual Case Competition that will be completed in New Orleans. Last year’s team came 2nd to Texas State University out of over 360 post-secondary institutions in the final results. This year’s team of Rosemary Preckel, Rochelle Leblanc, Lexi Wuthrich and Madison Heidema are looking to take top prize at this year’s competition sponsored by Mary Kay! 2018 American Marketing Association International Collegiate Conference

Are you interested in participating in an internationally recognized case competition? We are now accepting applications for the American Marketing Association’s annual collegiate case competition! This is a great way to create connections, develop your skills and earn credits! Click here to sign up!

This year the annual BCITMA Regional Conference was sponsored by Adesa, Sales Talent Agency, the Great Canadian Sales Competition and Saber. Our CAPUMA team showed their skill and took home TWO first place awards! Hamzah Elhassani placed first in the Sales Competition sponsored by Sales Talent Agency and The Great Canadian Sales Competition. Meanwhile, our case team comprised of Ileana O’Keefe, Rosemary Preckel and Madison Heidema took first place in the annual Case Competition. Looking forward to what they do alongside the rest of the team in the upcoming American Marketing Association International Collegiate Conference (AMAICC) in New Orleans. Apply for CAPUMA today and come join a team that’s taking top prizes year-on-year!

From left to right: Felix Jauvin, Mark McDonald, Chris Chritchley Capilano Readers Choice Awards Night 2016 For the 2016 Awards by the Capilano Courier, CAPUMA was awarded #1 Association! A huge honor for us and one we hope to win again this year! Go to http://capuma.ca/contact/ to find out more about how you can be a part of CAPUMA or if you want to find out more about the awards.

A huge opportunity for any students in the business school or any other faculty for that matter. In this competition students can practice their phone-conversation skills (that means speaking not texting) Some key facts about the Outbound Sales Competition: The finalists get their 2018 ICC registration paid for – up to a $250 value! Top five finalists receive an additional cash award 1st place – $750.00 2nd place – $300.00 3rd place – $200.00 4th place – $150.00 5th place – $100.00 It is a great learning opportunity/professional development activity Students get immediate feedback from the judge to improve their communication skills Round 1 is only a three-minute call!!! Sample audio of a call is available, so students know what to expect It might lead to a job opportunity! Round 1 is an awareness and interest building call with the goal of securing agreement for a follow-up conversation (3 minute call); approximately 30-50% will advance to the Semi-Finals. The Semi-Finals is a listening call in which students will conduct a Needs Assessment, with the end goal being to secure a final meeting to close the deal (max. 7 minutes); approximately 10-15 students will make the finals. In the Finals, students will review what they had learned from the earlier meetings and try to obtain agreement on a contract.  The Finals will be conducted via video-conferencing software.  Finalists will receive free registration to the International Collegiate Conference in New Orleans, and the Top 5 Finalists will additionally receive a cash award. Registration opens on September 6th. An AMA member ID and a current resume is required at the time of registration. For more details see: https://www.ama.org/students/Pages/Outbound-Sales-Competition.aspx

AMA International Collegiate Conference New Orleans, March 16-18 2017 Backrow from left to right: Hamzah Elhassani, Mark McDonald, Robert Dromey, Andrea Eby, Sara Dal Santo, Phoebe Chung, Pauntehah Poursaba Awards: Andrea Eby Hugh G. Wales Award Faculty Advisor of the Year 2nd Place AMA Collegiate Case Competition (Team: Chris Critchley, Pauntehah Poursaba, Tom Kramer, Adam Wong, Robert Dromey, Phoebe Chung, Vermie Pacson and Faculty Advisor Andrea Eby) Hamzah Elhassani 10th place in AMA TEKSystems Outbound Sales Competition Plus it was fantastic to get recognition from various sources. See information below: Capilano Courier: Andrea Eby wins faculty advisor of the year award Click here for the full article North Shore News: This little university goes to market: CapU snags AMA silver Click here for the full article Capilano University: Capilano University makes a name for itself at the American Marketing Association’s 39th International Collegiate Conference Click here for the full article Capilano Courier: Capilano marketing students make name for themselves in New Orleans Click here for the full article

Are you interested in participating in an internationally recognized case competition? We are now accepting applications for the American Marketing Association’s annual collegiate case competition! This is a great way to create connections, develop your skills and earn credits! Click here to sign up!

Pauntehah Poursaba couldn’t believe it when she received a phone call from the American Marketing Association last Friday letting her know the case competition team from Capilano University is a finalist in the American Marketing Association’s 39th International Collegiate Conference, in New Orleans, March 16 to 18, 2017. “We did not think we had a chance of making it into the finals, especially with all the big schools that we were going up against,” the fourth-year student said. “We thought we’re such a small, little school from North Van going up against these massive schools in the United States and Canadian competitor BCIT, and this is just our second year doing this, too, so we thought there was absolutely no chance. – I actually Googled the guy’s name after he called me because I didn’t believe it, just to make sure.” The Capilano University team will be among nine finalists to compete at the AMA conference, where they will present their case for attracting consumers ages 18 to 35 to eBay. CapU’s team bettered groups from colleges and universities with well-known business schools, including Carnegie Mellon University and will compete against teams from Texas State University, the University of Pennsylvania and the University of Nevada, among others. Students and their coach, School of Business instructor Andrea Eby, would be delighted to outline the incredible effort their team has poured into to this competition, on top of their regular classes, to place among the big leagues. CapU received honourable mention from the American Marketing Association in 2016. You can get a taste for what the competition entails with this story about what students did last year.

Burgers, Beers, and Cheers a casual networking event taking place at the Library Square Public House on February 10th. Tickets will include your burger, beer, and cover. All proceeds will be going towards sending members of the CAPUMA to represent the school at the American Marketing Association International Collegiate Conference in New Orleans this coming March. Contact any CAPUMA members, or send CAPUMA a message if you are interested in attending. Tickets will be available starting January 26th for a discounted rate of $20 until February 3rd. Come out to share your cheer and win some prizes!

CAPUMA is proud to present the 3rd annual Clothing Drive for Hope. This year, we will be donating towards Wired 4 Success, a program run by Hollyburn Family Services, dedicated to helping people aged 15-30 with barriers to employment. Designed to help people get back into school, work or both, this amazing charity teaches the skills to make an employment opportunity or jump right back into school. The chance to change someone’s life can be as simple as a few articles of clothing. Make an impact in your community and make an impact on someone’s life . Please bring any lightly used professional clothing you, your friends or your parents no longer wear and please drop them off at designated bins in the CSU Library and Maple Lounges between January 31st to February 9th. Make change happen with the drop of a tie!

Our AMA Case Competition team has made it to the FINALS! They will compete at the American Marketing Association Annual International Collegiate Conference in March in New Orleans. AMA Collegiate Case Competition sponsored by eBay We would like to congratulate them on this outstanding accomplishment and wish them the best of luck. Make us proud!

On November 3rd CAPUMA hosted their annual Winter Social event. This year’s theme was “We Are Vancouver”. An event celebrating the flair that local brands bring to the city and the world stage, keynote speakers from the following brands gave excellent presentations: Matt Redway, Senior Graphic Designer at Lululemon Tom Duguid, Creative Director at Arc’teryx Kate Baillie, Marketing Executive at Telus Yana Patrova, Marketing Manager at Donnelly Group The sold out event proved to be a resonating success with over 100 attendees and some excellent networking with students and industry alike. Below are a few photos from the event: