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In the amidst of everything that has been recently happening, some great news for the team are here. CAPUMA while competing against 350+ collegiate chapters has been able to receive several awards since Sep 2019. Once again the team has been able to see what they are capable of achieving. From a team of 3 people to a team of 22. The first award which was recently given by the AMA to CAPUMA was Small Chapter of the Year Award in recognition for its dedication and quality work The Case Competition Team was able to achieve the position of semi-finalist There were three CAPUMA semifinalists in the Outbound Sales Competition Second place in Faculty Market Place Simulation 5. First place in SABRE competition, first place in Mini Case Competition and second place in Market Simulation at the British Columbia Marketing Association (BCITMA) Regional Conference In the photo (CAPUMA Management team) left to right. Gabriel Maciel, Manager of Admin Support; Grace Hardman, Director of Social Media; Clare Mathiesen, Student Liaison; Josh Fairfield, Director of Events; Rebecca Lyoba, Director of Design; Terrence Alanis, VP of Marketing; Harshleen Kaur, Director of Partnerships; Jesús López, President; Dara Di Rocco, Student Liaison; Jasluv Brar, Student Liaison; Lisa Evans, Student Liaison; Jay Mander, Director of Finance; Stephanie Davidson, Director of External Relations). Lower photo (Case Competition Team), left to right. Vanessa Parrota Case Team Lead, Samantha Wong, Athina Kunschner, Paul Savluc, Christopher Robanske, and Jay Herbsen. It was a great year indeed for CAPUMA regardless of the cancelation of assistance to the AMAICC 2020. Stay tuned for more great accomplishments from the future team! #JOINCAPUMA #GOCAPUMA #FUTUREMARKETERS

March 9, 2020 To: American Marketing Association International Collegiate Conference After assessing our travel plans to attend the American Marketing Association’s International Collegiate Conference with our university administration, we have made the difficult decision to cancel our attendance at this conference in light of the changing landscape with COVID-19. We do look forward to participating in next year’s conference! Sincerely, Laureen Styles, EdD (she/her pronouns) Interim Dean, Faculty of Business and Professional Studies Vice President Academic and Provost

Last Thursday students were able to learn invaluable tips into how to get their foot at the door before and after graduation. From never giving up on the search of your dream job, to never stop learning and the importance of self teaching market-needed skills. This was an specially great event because Charlene Hills, current Chair of Capilano University School of Business decided to once again show her support for CAPUMA and giving a brief speech about accomplishing CapU School of business goals and the importance of getting involved. Thank you to Grant Daisley former member and founder of CAPUMA, Arianne Liu former CAPUMA president, and Bishoy Riad former CAPUMA member. The CAPUMA team would also like to extend their gratitude to its sponsors Don Chendo Mexican Products, Lee Kum Kee Soy Sauce, Nexx Gen IO, and CapU School of Business.

Hello to all students of Capilano University. The Capilano University Marketing Association would to invite you to our boot camp for next years AMA 2021 Case Team! The boot camp will be taking place on February 27th, at Capilano University in Cedar 136, from 11:30-12:30. Every year, the American Marketing Association hosts an International Collegiate Case event, in which students are tasked with crafting a marketing plan to help resolve a real life business problem, and have to present their findings and solution in the AMA International Collegiate Conference event in New Orleans. Along with the opportunity to work on a strategy for the business problem and attending the AMAICC, you'll also be eligible to earn six credits towards your degree! Current members of CAPUMA, along with others attending this years AMAICC, will be present in the boot camp to talk more about the AMA Case challenge, the International Collegiate Conference in New Orleans, and their own involvement with CAPUMA. Attending the AMAICC in New Orleans is a great opportunity to network with fellow peers, and to learn from prominent marketing specialist throughout the industry. If you cannot attend bootcamp and are interested in AMA Collegiate Case Competition, please see application link We look forward to seeing you there!

We are happy to announce that our annual Spring Alumni Events will be taking place on Thursday, March 5th at the Pinnacle Hotel in North Vancouver at 5pm. This event gives current students an opportunity to network with fellow CapU Alumni, to help prepare for the marketing industry after graduation. Along with other distinguished alumni of the CAPUMA, Grant Daisley, first member and founder of the CAPUMA, will also be attending the event to pass on valuable knowledge from her current position as Senior Marketing Manager at Whole Foods. > Dress Code is Business Casual > Don’t forget to bring your ID > This is a 19+ event > No refunds will be issued upon purchase of ticket To purchase tickets for the event, click here We look forward to seeing you to our 2020 Spring Alumni!

The CAPUMA team had a great time assisting to an incredible panel by LMA (Legal Marketing Association) at Blakes Legal Group. It was the first event when CAPUMA alongside SFUMA (SFU Marketing Association), UBCMA (UBC Marketing Association) and BCITMA (BCIT Marketing Association) participated in an event together. In the photo left to right (Jonatan Dickie- Client Relations & Event Coordinator | Alexa Kingsmith - Marketing & Business Development Coordinator | Claire Walker - Marketing and Business Development Manager | Sharon Murray - Business Development & Marketing Professional | Susan Van Dyke - | Hunter Van Dyke - President of BCITMA | Liam McDonald - SFUMA President | Jesús López - CAPUMA President | Ethan Fernandes - UBCMA President) Students learned what it takes to be successful in the Legal sector when it comes to marketing and branding. Also how EQ and cultural intelligence plays a crucial role at the moment of closing a contract. This great panel was facilitated by Susan Van Dyke (Principal at Van Dyke Marketing and Communications). Looking forward to more joint events

What a great event at the BCIT Marketing Association (BCITMA) Regional Conference! It was very insightful to listen to all of the guest speakers with great marketing, story telling and brand managing advice Destination British Columbia also explain how they were able to transmit such a great messaging using the Google’s Hero Frame Work As well getting some advice from Denise Whiters Designer and Story Teller about stoping from taking and start making Also but most importantly... Well done team at the competitions! 1st Place SABRE: Jesús López | Michael Hoy | Paula Gómez Pizarro 1st Place Case Comp: Athina Kunschner | Jay Herbsen | Samantha Wong 2nd Place Online Marketing Simulator: Jay Mander | Dara Di Rocco | Terrence Alanis Making Capilano University proud! Looking forward to assisting again to next year’s conference

Happy New Year, everyone! We are happy to announce the new redesign of our new website! Along with polishing up our website for the new year, we are also preparing for the 2020 AMA Case Competition in New Orleans later this year, as well as planning various social events to happen at a later date as well. We hope you have a very happy new year, and a happy holidays so far!

The 2020 American Marketing Association Case Competition is around the corner, and our hard working, dedicated case team has submitted their case among 400+ other educational institutions across North America!

Thursday evening's 2019 Marketer of the Year Event was a memorable one, for a few of the CAPUMA members, whom volunteered with the event put on by the BCAMA . The 2019 Marketer of the Year Event highlights achievements and ideas from various companies and figures within the marketing industry in British Columbia. Prominent individuals, whom have a significant influence in B.C.'s marketing industry, as well as various members of the American Marketing Association, came to attend this annual event at the Westin Bayshore. More importantly, the event commemorated BC Hydro, winning the Marketer of the Year Award. This distinction was the result of a successful marketing campaign with an emphasis of being power smart. The CAPUMA team not only volunteered the event, but also attended the acceptance speech by the various representatives of BC Hydro.

Our New Orleans Team This Year from Left to Right: (Madison Heidema, Rochelle Leblanc, Ludwig Coleman, Ileana O’Keefe, Andrea Eby, Lexi Wuthrich, Hamzah Elhassani, Rosemary Preckel & Raymond Lam) Congrats to our team for their wins at the 2018 American Marketing Association’s International Collegiate Conference from April 5th-7th!–Joining over 1,300 marketing students from across North America, this year was CAPUMA’s fourth year as part of the AMA, and what better way to celebrate this then winning 3 awards! Being one of the smaller chapters within the AMA, these accomplishments are no small feat, with the Case-Team alone spending over an entire term preparing for their case competition! This year the case-team (Rochelle Leblanc, Lexi Wuthrich, Rosemary Preckel, Madison Heidema) took 3rd Place out of 103 schools for the Case Competition sponsored by Mary Kay Cosmetics to continue to demonstrate CAPUMA’s ability to perform on an International Level! Our marketing strategy team (Ileana O’Keefe & Ludwig Coleman) took honourable mention for 6th place out of 99 teams demonstrating even a team of two can represent! Finally, CAPUMA as a whole won an Honourable Mention for Outstanding Marketing Week showing CAPUMA is still growing and achieving year-on-year! Check out the join section of our website to apply to be part of CAPUMA, maybe you could take home 1st place for CAPUMA! Pictured Left, Our Marketing Strategy Team: Ludwig Coleman & Ileana O’Keefe Pictured Right, Our Case Team alongside Sheryl Adkins-Green (CMO of Mary Kay): Rosemary Preckel, Madison Heidema, Rochelle Leblanc, Lexi Wuthrich

With the AMAICC approaching soon, CAPUMA is hosting a Krispy Kreme FUNdraiser to generate funds to help some of its members cover their plane and entry tickets to the conference. The fundraiser will be taking place on Sunday, March 18th at the City Market – Loblaws on Lonsdale and East 17th Street You can also fill out this form to have fresh doughnuts delivered to your home or office on the same day! Help us send competitors to win more awards and represent Capilano University on an international scale!