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(Pictured from left to right: Noah MacInnis, Justin Malialas, Eduardo Gevenez, Andrea Eby, Jay Herbsen, Pouru Patell, Amanda Phillips, Justin Vogt, Oscar Blue, Vishal Prem Jagarapu) It's been three years since CAPUMA was able to attend the AMA ICC in person. In 2020, their trip to New Orleans got cancelled due to the rise of the COVID-19 pandemic, and in 2021, the conference took place virtually. However, the association's diligence and patience paid off, as members of CAPUMA flew to Chicago for the 2022 AMA International Collegiate Conference. The three-day conference, which took place during March 17th-19th, was packed with 370+ collegiate chapters across North America. Among them, CAPUMA was one of two Collegiate chapters representing Canada in the Windy City. Throughout the various opportunities and festivities of networking with industry professionals, faculty, and peers alike, the conference is home to multiple marketing and sales competitions, where student alike test their business savvy and marketing aptitude. In the Collegiate Case Competition sponsored by Amazon, our case team placed 2nd out of 200+ schools across North America! The team, which consist of: Nadine Frankowski, Oscar Blue, Vy Nguyen, Devon Kular, Svitlana Shapotkina, Gimena Machado, Valerie Pham, Ariel Xu, Amanda Phillips, Noah MacInnis, Eduardo Gevenez, and Vishal Prem Jagarapu, were coached by our faculty advisor Andrea Eby, who started the road to Chicago in the summer of 2021. The associated was well represented in the rest of the marketing competitions. Amanda Phillips earned an Honorable Mention in the Perfect Pitch Competition Noah MacInnis placed 8th in the Undergraduate Research Competition, Oscar Blue placed 4th in the in the Sherwin-Williams Sales Competition, and Justin Malialas, Jay Herbsen, Pouru Patell, and Justin Vogt completed in the Riddle & Bloom Marketplace Simulation and the IIBD Ltd SABRE Simulation. The association is ecstatic to be part of this thrilling and empowering experience, and we can't wait to do it all again next year, as the AMA ICC returns to New Orleans in 2023!

The Capilano University Marketing Association is accepting applications for our 2022-2023 Summer and Fall Case Team! The Capilano University Marketing Association will look to build upon its case competition success in previous years, as the association has finished as a Top 10 Finalist this year out of 300+ AMA collegiate chapters for the 2022 AMA ICC Amazon case competition. Selected students will get the opportunity to create a marketing solution together for a prominent client, and then present their findings at the 2023 AMA International Collegiate Conference in New Orleans of March 2023. Those selected to compete in the AMA Case Competition will be provided with registration to Fall BADM 350 course. Additionally, we are seeking people to join our management operations! To be considered for the case team in the Fall, or interested in being involved in a management capacity, please fill out our Case Team Application Google Form in the link below, where more information will be provided https://docs.google.com/forms/d/e/1FAIpQLSea2WseEAkMgnjDFOSgHFNwZHVV-xDYPVZ7g5lD5Rd4wqXrPA/viewform?usp=sf_link - Capilano University Marketing Association

Congratulations to our case team, who have successfully submitted their case for the 2021-2022 AMA Case Competition last week! Coach by our faculty advisor, Andrea Eby, the team spent months on end since the summer on working and researching for this year's AMA case team client: Student Prime. We want to wish the best of luck for our case team, as their case submission will go up against other AMA collegiate chapters in this year's Case Competition!

Join us on Oct 4th - 7th for workshops on Canva, and Local business Covid-19 updates, and an ad campaign contest with amazing prizes! About this event MARKETING WEEK CAMPAIGN (29 TH - 8TH) Take part in our marketing week’s informative events and stand a chance to win incredible prizes! The first ONLINE session will commence on (5th &7th) Oct. The competition winner has a chance to win $75 worth of Amazing prizes. The announcement of the marketing week winners will be posted on the CAPUMA Social Media page! Winners will be announced on Friday, Oct 8th. MARKETING WEEK - (BIRCH LOUNGE) 1st Booth: Wednesday, 29th Sept.(11:00 am – 3:00 am) Promoting Marketing Week 2nd Booth: Monday, 4th Oct. (11:00 am – 3:00 am) Promoting Marketing Week WORKSHOP CANVA - ONLINE (5TH OCT) link: https://meet.google.com/hvw-thju-up Join us Tuesday, Oct. 5th at 5:00 PM for a special workshop on everything Canva - from how to get new tips for designing using Canva with our CAPUMA Media members. With Linh Ha (CAPUMA President), Hanna Thomson (CAPUMA Content creator), and Katherine (CAPUMA Content creator). There will be a short Kahoot game at the end where participants can have chances to win $25 gift cards (3 gift cards in total) WORKSHOP "HOW LOCAL BUSINESS SURVIVE THROUGH COVID" - ONLINE (7TH OCT) link: https://meet.google.com/asb-dsrz-ojq Join us Thursday, Oct 7th at 10:00 AM for an informative session about Covid updates on how LOCAL BUSINESS SURVIVE THROUGH COVID, with our guest speaker Bram Rutherford Business Manager of Coast Outdoors. An interview will be held with Bram Rutherford where he will take us through his enlightening business story, and how they managed to survive through the pandemic of COVID -19. There will be a short Kahoot game at the end where participants can have chances to win $25 gift cards (3 gift cards in total). The CAPUMA T-Shirt Competition is NOW ACCEPTING submissions! Call for Submissions Students are encouraged to design a t-shirt that represents CAPUMA. T-shirt voting will occur during marketing week (October 4 – 8). The winning T-shirt design individual/team will receive a $75 Amazon Gift card. Guidelines: All students competing in the Chapter T-Shirt Competition must submit an image/photo (front and back of the t-shirt) via email to capilanouma@gmail.com before October 8th, 2021, at 12:00 pm PST. Please use the t-shirt template attached below. Design Rules & Guidelines: T-shirt designs should capture the CAPUMA spirit. T-shirt designs should include the name “CAPUMA” T-shirt designs must be original and may not include or contain any copyright material or images One T-shirt design submission per person or team No late entry submissions will be accepted after the deadline date Below is the link for signing up for the competition: https://docs.google.com/forms/d/19C4bGpU3ehzcXp223VNyUhoS

The Capilano University Marketing Association is accepting applications for our 2021-2022 Fall Case Team! As announced by the American Marketing Association, the case sponsor for the 2021-2022 AMA Collegiate Case Competition is Amazon. The Capilano University Marketing Association will look to build upon its case competition success in previous years, as the association has finished as a semi-finalist this year out of 300+ AMA collegiate chapters. Selected students will get the opportunity to create a marketing solution for Amazon together, and then present their findings in the 2022 AMA International Collegiate Conference at Chicago during St. Patrick's Day. To be considered for the case team in the Fall, please fill out our Case Team Application Google Form in the link below. The Deadline to apply is June 29th, 2021 @ 12pm https://docs.google.com/forms/d/e/1FAIpQLSdgZNfwYnbJacpxTUoyJy9UkijcQ4N1JX45-ApRX35SzhrcOQ/viewform?usp=sf_link - Capilano University Marketing Association

Last week, the American Marketing Association released the results for this year's AMA Collegiate Case Competition, sponsored by PODS. CAPUMA is very thrilled to announce that our 2020-2021 AMA Case Team has achieved semi-finalist in this year's Case Competition! Coached by our faculty advisor Andrea Eby, the case team spent endless hours researching and working to create a marketing solution for PODS, the case client who is looking to appeal to a younger audience. This year's team consisted of: Sierra Siciliano and Jacob Jordan as team leads, Grace Hardman, Jasluv Brar, Kiana Wing, Tom Annable, Isabella Ribeiro, Thiago Rocha, Nicholas Korz, Negar Issari, Raissa Xavier, Anthony Barthelemy, and Joshua Fairfield. Congratulations once again to our case team!

Hello to all students of Capilano University. Are you interested in being a part of next year's AMA Case team? Do you have what it takes? CAPUMA invites you to our annual AMA Case Team Bootcamp, taking place virtually on February 11th @ 11:30 via Zoom. You'll learn more about CAPUMA, The American Marketing Association, its annual international collegiate marketing conference, and annual Collegiate Case Competition! You'll hear from case team members on their experience, and how it has benefitted their professional aspirations, as well as from management about their involvement in CAPUMA operations. Students of all majors are welcome to attend! Selected students for next year's case team will work together to craft a marketing strategy for an international brand sponsoring the competition, gaining valuable knowledge and skills throughout. Students will also receive six/nine credits towards their degree and have the opportunity to attend The AMA's annual International Collegiate Conference in Chicago in 2022. Attending the AMAICC in New Orleans is a great opportunity to network with fellow peers, and to learn from prominent marketing specialist throughout the industry. Visit the Eventbrite link below to register for the virtual event. You'll receive a Zoom link via email the day of the event. Students who register are eligible to win 1 of 4 Ubereats gift cards! https://www.eventbrite.ca/e/capuma-presents-2021-virtual-capuma-boot-camp-tickets-139043662337?aff=erelexpmlt&fbclid=IwAR3RKyNCgmfvq9BAiGhlu0P7ikiHkjTwRWCuZ6t3vQFPbCooJXBGrWAwhh8 We look forward to seeing you there!

It's been a very productive and successful first month of 2021 for the Capilano University Marketing Association Earlier in January, CAPUMA took part in the 2021 BCITMA Annual Regional Conference, a two-day virtual student marketing conference hosted by students of the BCIT Marketing Association. The conference focused on advocating for sustainability on social and environmental causes. All of the speakers encouraged students to promote and embrace sustainability and philanthropy in a company setting. Conference festivities included presentation workshops from prominent professionals in B.C.'s marketing industry, and various competitions testing the in-class marketing aptitude of these student marketers. We're proud of our efforts for this year's competitions, as we placed 1st in the mini-case competition and 3rd in both the backpack and SABRE simulation! Congratulations to the following Cap U students: 1st Place, Mini Case Competition Grace Hardman Jacob Jordan Nicholas Korz 3rd Place, SABRE Simulation Mary Dyck Kristine Yuen 3rd Place, Backpack Simulation Ruby Ramirez Robin Sidhu Jay Herbsen Terrence Alanis

Last Friday, CAPUMA, along with the rest of the associations of the Capilano Business and Professional Society, hosted a Virtual Winter Mixer for all students of Cap U to enjoy. After what has been a stressful and tumultuous Fall Semester, an event like the Winter Mixer, where students can unwind, relax, and be themselves, was crucial to have in sustaining social engagement among peers in our digital campus. Due to the pandemic, the majority of classes at Capilano University have been taking place This was the first CBPS virtual event that utilized the Discord communication platform. Mainly used for gaming communication, Discord allows users to seamlessly transition from room to room, providing the attendees with a non-linear experience. Preplanning for the event involved the commitment of the CBPS student leaders. They would meet on a regular basis to discuss the logistics and feasibility of the virtual event. Topics such as: food delivery for guests, the structure and agenda of the mixer, marketing, and overall value were of the common subjects discussed. For CAPUMA's involvement with the Virtual Winter Mixer, they spearheaded advertising and marketing for the event. which was no surprise at all. Led by CAPUMA's Director of Social Media, Luis Goncalves, CAPUMA ran a successful marketing campaign for the event. Mc'ed by CAPUMA President Terrence Alanis, and CAPUMA Director of Events Dara Di Rocco, the event had over 50 students attending the event. Games included Jackbox, Among Us, Kahoot!, and a scavenger hunt that helped students forge new friendships with each other. Over $400 in prizes were also given away.

CAPUMA and Capilano Business & Professional Society are thrilled to announce a FREE end of semester Virtual Winter Mixer event on December 18th, 6 pm via Zoom and Discord This event will give students the opportunity to socialize with peers and friends, play games, unwind, and relax on what has been a very challenging semester and year for us all. Each registrant will also receive an Ubereats gift card which they can use to order dinner! (courtesy of the CBPS) Additionally, there will be various contests for students to partake in, and prizes to be won, which will be announced at a later date To register for the Virtual Winter Mixer, visit the link below: https://www.eventbrite.ca/e/capilano-business-professional-society-virtual-winter-mixer-tickets-130832101337 We look forward to seeing you all there!

Presenting the marketers of the month for September and October. September’s marketer of the month is Linh Ha, and October’s marketer of the month is Sierra Siciliano! Linh is a business administration student and a student liaison of CAPUMA. Since the fall semester, Linh has done phenomenal work with her internship with OLOGY, a startup company focused on inspiring people to strive for more than what is considered "reasonable", and to create a positive influence that helps people live their lives truly. Sierra is a business administration student and is the team lead for the 2020-2021 AMA case team. Her leadership skills, preparation, and dedication towards AMA’s case competition have helped this year’s case team reach various objectives as the deadline for the AMA case competition moves closer. Congratulations to both Linh and Sierra for their outstanding efforts!

CAPUMA is happy to announce our annual marketing week festivities! Delivered via Google Meet, Marketing Week will take place October 12th-16th Visit our Eventbrite page for the event to register: https://www.eventbrite.ca/e/capuma-presents-marketing-week-tickets-124309616409?fbclid=IwAR3XV-C2CPrRxxXeZ4JqHOE0v84HUYg6wc-zcIqQ1_Kq7ETJAxMM_n_YyqQ Events include: >>>Monday: Ad Competition, Create an advertisement pitch in 500 words or less selling noise-canceling headphones. Submissions are due on Thursday. >>>Tuesday: Branding Workshop, 12:00 PM Learn more about branding and why it's essential for your future business aspirations Featuring: Ian Kaart, Co-founder of Vancouver Art Community, and Victoria Miles, Cap U's Director of Communication >>>Wednesday: LinkedIn Fundamentals Workshop, 6:30 PM Learn how to set up your LinkedIn page effectively to land that dream job you've been targeting >>>Thursday: CAPUMA Alumni Panel, 6:00PM A panel of a few CAPUMA alumni will share their experience with the association and in their professional career >>>Friday: The Future of Event Planning, 4:00PM We explore and discuss how live events and functions would look like in the near future due to COVID-19. We look forward to seeing you there!